About the Client
Review management is an important part of driving traffic to your website. This makes sense when you think about the fact that Yelp alone has about 38 million daily visitors. What’s more, 90% of customers read reviews online before making a purchase, making those reviews critical for increasing web traffic and generating sales.
The Challenge
Bright Smiles Dentistry came to us because they were struggling with their Yelp review management. They had few Yelp reviews and the majority of their positive reviews had been marked as “unrecommended” because they were written by fairly inactive users. Even worse, the few reviews that were being displayed had an average rating of 2 stars, meaning they weren’t the most accurate reflection of the company’s reputation. Ever since the company had begun struggling with reputation management, they actually saw a 2% decline in web traffic. Their sales were suffering along with their reviews and they needed a solution – fast.
The Solution
When Bright Smiles Dentistry approached us with their need for review management and a boost in web traffic, we knew just what to do. Our team developed, designed, and implemented a review management tool on their website. This way, every time a visitor completed an appointment, they were directed to fill out a review on the website as part of their check-out paperwork. This button redirected customers to leave Yelp Reviews and allowed visitors to fill out their feedback on the dentistry practice in order to complete their visit. We also assisted Bright Smiles with setting up incentives for patients who chose to leave a review, offering additional ways to encourage patients to review the practice.
Results
Bright Smiles Dentistry came to us because they were struggling with their Yelp review management. They had few Yelp reviews and the majority of their positive reviews had been marked as “unrecommended” because they were written by fairly inactive users. Even worse, the few reviews that were being displayed had an average rating of 2 stars, meaning they weren’t the most accurate reflection of the company’s reputation. Ever since the company had begun struggling with reputation management, they actually saw a 2% decline in web traffic. Their sales were suffering along with their review.