About the Client
When opening a new business it can be hard to become an authoritative source of information in your local network. And considering 46% of all searches on Google are seeking local results, this is a pretty big deal. Furthermore, local searches including the terms “near me” and “close by” grew by nearly 900% over the last two years. That’s traffic that could make a huge impact on your business.
The Challenge
Young and Expectant Mother’s Fertility Clinic had been open for just three months when they came to us seeking help in becoming a local authority. They had a great website but were struggling to bring in customers from search traffic. On top of that, they had aspirations to become an authoritative source for young prospective mothers looking for information on childbirth. They knew that in order to be a relevant and recognized source of information in their community, they needed to dominate local searches. The question was, “how do we get there?”.
The Solution
The digital marketing strategies on our team understood the importance of boosting domain authority for the fertility clinic while still keeping a focus on local search results. In order to accomplish dismission we created a content strategies based on the high volume. Localized searches what would draw in customers. This way the clinic would be approve and expand on the information on their sites while focusing on an SEO strategy that was based around local results. the contents revolved their target audience of prospective mothers looking for an information on fertility, birth, and was fully optimized for SEO best practices. dominate local searches.
Results
After just a few short months of implementing our content creation strategy , Young and Expectant Mothers fertility clinic saw an overall increase in Domain Authority. Infact , their DA jumped from 24 to 78 , making them a powerful information source and even leading other industry publications to reach out for backlinks. On top of this, due to revisions in their already existing content, they were able to develop an average page authority of 28 for each blog post, as opposed to the previous ranking of 14.